Financial Strategy & Price-to-Win Optimization

Develop data-driven pricing strategy that finds optimal balance between win probability and margin maximization

2-3 weeks

5-8% higher margins

Service Overview

Our Financial Strategy service develops data-driven pricing strategies that find the optimal balance between win probability and margin maximization. We use market intelligence and scenario modeling for strategic pricing decisions.

Service Components

Total Cost Modeling

Detailed cost calculation including hidden costs and risks

Market Pricing Intelligence

Benchmarking against historical awards and competitor pricing

Value-Based Pricing Analysis

Quantification of added value for the buyer

Scenario Modeling

Calculate different price points with win probability

Competitive Positioning Strategy

Pricing in context of USPs and differentiation

Management Decision Support

Presentation of recommended strategy with substantiation

Deliverables

Financial Feasibility Model with cost price and margin analysis
Price-to-Win Recommendation including sensitivity analysis
Competitive Pricing Benchmark report
Value Proposition Calculation Report

Benefits

Margin optimization: Average 5-8% higher margins through data-driven pricing
Win-rate improvement: 18% better success rate through optimal price positioning
Market insight: Access to pricing intelligence not available internally
Risk mitigation: Better assessment of cost price risks and contingencies